Author: Greg Simerlink

SICSA Volunteering – Tribute to Reese

This October my dog Reese passed away, aged almost 15 years. It was a very difficult time for me since she was around through so much of my life and had travelled with me through so many life changes. One of her favorite things was taking nightly walks and after she went through a life threatening illness when she was 10 I promised to walk her every day if possible. I held true to my promise to the end of her life with her last walk happening just three days before she was put to sleep. Once I had...

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Ye Olde Yellow Cabaret

Ye Olde Yellow Cabaret What is Ye Olde Yellow Cabaret? Well, I’m glad you asked! At the most basic level it is a series of shows that I am producing in conjunction with my steampunk group Airship Passepartout. However, it really is a lot more than just an event to me and if you’ll allow me to indulge I will spell out my vision for you. The Philosophy I am basically throwing a party for myself featuring many of the things that interest me and I hope that they interest many other people as well. I know that there are...

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eTail East 2015

eTail East 2015 This past week I headed off to Boston for the first time ever to attend my favorite eCommerce related convention – eTail East! I haven’t been since 2009 and I was looking forward to learning new strategies, seeing how the conference had evolved and meeting some great contemporaries. I’m currently working as the eCommerce Marketing Specialist for MCM Electronics and handle many aspects of our digital marketing as well as various portions of traditional marketing within our two person department. Having been in this position just over a year I went to the conference with the aim...

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2015 New Year’s & Resolutions

Welcome to 2015! It is traditional to create resolutions for the New Year and as all of us know most of the time the good intentions fail and the resolutions are relegated to the trash. Yearly Self Analysis: Instead of making a few resolutions I have been doing a detailed self evaluation each year since I’ve been in my early 20’s. I have skipped the full analysis a few years because I tend to be a bit brutal on myself and if the year was particularly bad I don’t want to dwell on too many negatives from the past. However,...

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One Reason Why SEO Gets a Bad Name…

If you work a lot with SEO, like I do, it is easy to get frustrated by the bad information and the quick fixes being offered. After I received my 1,582,452nd message on how I can improve the SEO on my blog, I wrote the following. I hope it is helpful to you. My Background SEO (Search Engine Optimization) is one of my primary focus areas and specialties when it comes to websites. I have been creating websites for over 15 years, and I have kept on top of SEO best practices the whole time. Despite what some may...

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