MacTown is a Dayton based authorized Apple Specialist which specializes in customer and corporate services.
We had a long standing relationship with them in the realm of marketing & advertising. I took over their fledgling social media program and created a marketing strategy around promoting it and the brand as a whole. In addition I helped to create their special 12 Days of MacTown Holiday promotions special that had mixed goals of increased consumer awareness, increased social media visibility and the formation of relationships with other are businesses.
Overall the campaigns were a success with an increase in store foot traffic, monthly sales, social media visibility and the formation of partnerships with many area businesses all at a minimal cost to the client.